–submitted by Kevin Hoffman
UW-Madison psychology professor Markus Brauer punctured some myths and practices in programs designed to bring about change and good behavior; specifically, with application to Diversity, Equity, and Inclusion (DEI) efforts. These efforts include providing information in the hopes people will change; targeted initiatives such as mandatory training; and relying on good people with knowledge, interest and common sense. They are all ineffective and sometimes counterproductive.
Methods that have worked include using a structured, studied approach that targets behaviors, audiences, identifies barriers and benefits, and uses social marketing elements to achieve DEI goals. Importantly, changing people’s perceptions of social norms by creating conditions for social pressure and conformity has great benefit for DEI success for marginalized groups. Additionally, having committed, supportive, and positive leadership and adequate resources devoted to DEI is critical.
If you missed our meeting last week, you can watch it here: https://youtu.be/if_Axz-1vcI.
Rotary Club of Madison, Wisconsin 