submitted by Rich Leffler; photo by Mike Engelberger
Two Rotarians, Trey Sprinkman and Amanda White, are part of the effort to create a public market in Madison, and they reported to us today at the Alliant Energy Center. In addition, nine vendors were available prior to the meeting to provide free samples of the goods they might have available at the new market. These vendors remained after the meeting to show and sell their goods (including dog treats made from Wisconsin trout!).
The new Madison Public Market, which will be located at First Street and East Washington Avenue, seeks to replicate public markets that exist in many cities in America and elsewhere. It will open in 2020 after groundbreaking next year. The project will be financed with $8.5 million in contributions from the city, $2.5 million in tax credits, and perhaps $4 million in contributions from the community. A major fund-raising effort has been launched. When the Market is opened, it is expected that thirty-five new businesses will be launched in the first year and that the Market will attract 500,000 visitors every year, with sales of from $16 million to $20 million annually. One hundred and eighty businesses already have expressed an interest in participating.
The market will celebrate local cultures and the local economy. It will make available food that is to be found nowhere else in the city. Unlike the farmers’ markets, it will be indoors and year round. Its 30,000 square feet will become a hot place in town. It’s the “next big project” in Madison. After three years of city support, the Public Market will be self-sustaining. It will be a driver of entrepreneurial development and diversity: 83 percent of the workers will be people of color, 60 percent will be women, 33 percent will be first-generation immigrants. There will be a hybrid of old established businesses and new ones. Trey and Amanda encouraged members to join in the effort to create this Madison Public Market. Their brochure invited people to visit their website, www.madisonpublicmarket.org, to learn how they can support this “next big project.”
If you missed our meeting this week, you can watch the video here.