Madison to Launch Professional Soccer Team

submitted by Bill Haight; photo by Karl Wellensiek

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Peter Wilt, managing director of Madison’s newly forming professional soccer team told Rotarians why Madison is ready for its own pro team.

Soccer is popular with young people and approximately 50% of Madison’s population is under the age of 30. Soccer has become the second most popular sport among the 12-24 age range and 4th among all ages. The Madison area has 40 youth soccer clubs and 20,000 registered participants.

People who began playing soccer in the 1980’s when youth soccer began to take off in the U.S. are now among community leaders and decision makers. A sustainable pro team will need passionate fans, a tribal culture, and community pride, said Wilt. Madison is ready.

The team’s name and head coach will be named very shortly and the team’s first of 14 regular home games is planned for April, 2019. The new team will be part of a Tier III division, with teams from mid-sized cities such as Tucson and Toronto.

The team is owned by Big Top Events, which operates the Madison Mallards baseball team and concerts at Breese Stevens Field, also the home of the new soccer team.

Investment in Breese Stevens by the City of Madison and Big Top Events will eventually bring capacity to 5,000 and add suites, upgraded restrooms, club seating, a rooftop deck and enhanced food and beverage options. A season ticket will be in the neighborhood of $274, with game tickets comparable to movie prices, noted Wilt.

Players are being recruited internationally and will also feature local and state players, said Wilt. The new team’s players will be mostly in the 21-25 age range and will be full-time Madison residents, unlike Mallard players who stay with local housing hosts during the season.

The sizable and growing Madison soccer fan base is finally getting a hometown team of its own.

If you missed our meeting this week, you can watch the video here.

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