From left: Juli Aulik, Ted Ballweg, Jeannie Cullen Schultz, Stacy Nemeth and Jason Ilstrup
The following Rotarians participated in a panel discussion moderated by Jason Ilstrup: Juli Aulik, Community relations Director for UW Health, represented the health care industry; Ted Ballweg, owner of Savory Accents, represented the Farm to Table industry; Jeannie Cullen Schultz, Co-president of JP Cullen, represented the construction industry; and Stacy Nemeth, Chief Operating Officer for Fiore Companies, Inc., represented the commercial real estate business.
Question: How Has COVID Changed the way you do business?
Juli: We learned how to be nimble, transparent, innovative and collaborative in ways we never dreamed of. We had to move more quickly than ever, be more patient than ever, and use technology in new ways: telemedicine and new forms of PPE.
Jeannie: We lost 25% of our business plan on April 1st. We had to learn how to negotiate and manage projects virtually. State projects and our backlog allowed us to stay in business.
Stacy: Our biggest challenge was helping our tenants–especially restaurants and small retailers–survive while facing our own financial challenges. Our buildings went from full occupancy to empty in 24 hours. We undertook large capital projects to make our buildings “touchless” while tenants were out of the buildings.
Ted: We used to reach 95% of our customers through farmers markets. We adapted by moving the Dane County Farmers Market to the Alliant Center, launching a new website, working with companies that provided weekly deliveries and growing our e-commerce four fold. I wouldn’t want to go through it again, but there were many positives.
Question: What are permanent changes?
Ted: Cash is going away. Now a business can’t survive without PayPal or Venmo.
Stacy: Rapid adoption of technology. Things that would’ve taken us five years to implement happened in a few months. We found great tools for teleworking. Companies will need to decide whether to bring employees back to a physical workplace. It will look different.
Jeannie: We couldn’t work remotely so we had to learn new job site protocols to stay safe and socially distance in small spaces with many workers. We held monthly town halls with our employees.
Juli: Telehealth is here to stay. It improved attendance, especially with older patients who are the least eager to drive. Also, loyalty is here to stay. We have an obligation to shop local.
Question: What were the positive lessons?
Jeannie: We’re proud of our company and community. Great employees and great cultures will persevere.
Juli: People are kind and giving. Staff worked extra shifts. The community showed their support.
Stacy: Creativity of human spirit. People adapt by pivoting their lives and their families to keep relationships strong.
Ted: Don’t be afraid to ask for help. Customers volunteered to help harvest when I couldn’t do it myself.
Our thanks to this week’s panelists: Juli Aulik, Ted Ballweg, Jeannie Cullen Schultz and Stacy Nemeth; to Jason Ilstrup for serving as moderator; and to Janet Piraino for preparing this review article. If you missed our meeting, you can watch it here: https://youtu.be/TWatwVjifqw.