“How Can We Make Madison More Vivid?”

Zach Brandon made an inspiring presentation at our March 24th meeting of the Rotary Club of Madison.  As the president of the Greater Madison Chamber of Commerce and past Deputy Secretary of the Wisconsin Department of Commerce, he is well qualified to speak to us about Madison’s present and future in his titled address, “There is Light in the Darkness.”  He structured his presentation around the intervening years since his prior Rotary presentation in 2018 which was his third.

The year 2019, as he showed, was full of positive indicators with Madison having the largest percentage of millennials moving to a new city, leading city in increased percentage of high digital skills positions and high stability in those jobs.  2020 began with more positive signs of Madison as a tech growth center in the Nation.  But then, covid-19 struck, and all conversation and attention stopped which muted the story of Madison.

Then the issue became, “How can we make Madison more vivid?”  Zach feels a part of that is to target the work force of the future in terms of gender, diversity and equity.  As he says, the data suggests the wind is still at our back, especially when national surveys consistently predict Madison to make the fastest recovery from the covid-19 down turn.

He concluded that Madison’s goal should be developing and attracting top quality workers to the right mix of jobs in the Madison economy.

If you did not attend the presentation and would like to feel good about your community, please view his presentation on our Rotary Club’s YouTube Channel.

Our thanks to Zach Brandon for his presentation this week and to Larry Larrabee for preparing this review article.  If you missed our meeting this week, you can watch it here:  https://youtu.be/Fp1PFHlnaSQ.

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