Category Archives: Rotary Club of Madison

The”No Hit” Zone

–submitted by Carol Toussaint; photo by John Bonsett-Veal

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Club President Michelle McGrath, Ismael Ozaane & Rotarian Dave Ewanowski

We’ve all heard of “no fly zones,” but Rotarians at Wednesday’s luncheon learned about “no hit zones” and what they can do to reinforce a culture of safety.  Dane County District Attorney Ismael Ozanne explained why he cares about reducing corporal punishment of children and why we should all understand that hitting a child puts them at risk for detrimental outcomes that affect every aspect of our community including the criminal justice system.

Simply put, Ozanne explained that the phrase “corporal punishment” refers to inflicting pain to a person.  Citing other standards of public safety we often take for granted, safeguarding early brain development through eliminating corporal punishment should be as commonplace as requiring car seats for infants and children.   Bringing this message to the public needs to emphasize the purpose of such a program and his office has undertaken numerous ways of education through information.

Ozanne predicts that Dane County can become a national leader in working to create a “no hit zone” and noted that Stoughton is the first city in the U.S. to have set it up.  More than two years ago, Ozanne began organizing community conversations and conferences with various professional groups interested in rebuilding the criminal system to make it more compassionate.  Attention is on learning more about the current research and by addressing the root causes of aggression, domestic violence, mental issues and AODA issues.

Asking his audience to get to know more about ways to create and reinforce an environment of safety and comfort for all, Ozanne stated the Dane County District Attorney’s office stands ready to help.

Did you miss our meeting this week?  Our thanks to WisconsinEye for videotaping.  Watch it here.

Tweeting Trumps All Traditional Forms of Expression

–submitted by Ellie Schatz; photo by Stacy Nemeth

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Club President Michelle McGrath with Dhavan Shah

Based on 19 years of team projects that have collected and analyzed data on mass communication, Dr. Dhavan Shah’s formal title for his presentation was: Understanding Election Dynamics Via Social Media. It took a few minutes and a little data for him to share the message that Mr. Trump knew how to use the press and social media to draw attention to himself, and that he honed his communication skills in the course of the presidential campaigns. Our impression may be that social media reacts to the news, but Trump’s tweeting demonstrates that social media actually produces the news. The template is:  so and so tweets, others respond/retweet, this draws attention and creates publicity, and ultimately the press writes about it.

Dr. Shah’s data show that Trump got $2.8 billion in free primary coverage compared to $1.1 billion for Clinton and much less for any of the other Republican candidates. Trump dominated the news coverage for 23 out of 24 weeks, and only Sanders, of all other candidates, got less negative coverage. Although staged media events and unscheduled media events show up as ways of reaching the public, social media dominates, i.e., when Trump sends out a tweet, it gets repeated in social media blasts and the message is amplified through a high volume of retweeting. Trump’s use of social media makes him master of a new medium, comparable to FDR’s use of radio, Kennedy’s use of television, and Obama’s mastery of digital targeting.

Dr. Shah calls this new way of expression the period of Hybrid Media Campaigning. This means that Mr. Trump gave the media what they wanted by attending staged media events and showing up at unscheduled events, both directly covered by the press. But, he relied primarily on using an emerging form of communication: tweeting. This can be seen as having a two-way influence on the news rather than being top down — when a person’s followers retweet and retweet, that shapes the news. The bottom line? The press is complicit in Trump’s success.

If you missed our meeting this week, CLICK to watch the video.  We thank WisconsinEye for videotaping our meeting this week.

Wisconsin on the Air

–submitted by Bill Haight; photo by Stacy Nemeth

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Club President Michelle McGrath with Jack Mitchell

Jack Mitchell, PhD, led Wisconsin Public Radio for 21 years, from 1976 until 1997. He was also prominent in National Public Radio as producer of All Things Considered and as a four-term member of the NPR Board of Directors.

His talk chronicled some of the 100-year history of public broadcasting in the state from his book, Wisconsin On the Air. In 1917 the UW physics department moved radio from Morse Code communication to actual voice and music transmission thanks to vacuum tubes that the department made. In an early demonstration of the new medium, an assistant physics professor invited a group of faculty, deans and friends to his home. They gathered to hear a musical recording that was played in the basement of Science Hall, travelled up a wire to a chimney of the adjacent UW heating plant, and was broadcast across town to the professor’s home. The group was not impressed.

But soon the value of broadcasting was seen as a means to several ends, not the least of which was furthering the progressive “Wisconsin Idea,” the ideal of the university as an empowering force for all state residents, Mitchell related.

Experimental station 9XM, “the oldest station in the nation” became WHA in 1922. Over the 100 years public radio, and later pubic television, faced differing opinions about its proper role. Was it a teaching exercise for broadcast students, was it a means to deliver education to the many small schools throughout the state, was it a way to educate farmers, or was it the ideal medium to enlighten state residents through the “Wisconsin Idea”?

Public Broadcasting continues to face many of the same issues it has throughout its history: control, funding, and programming philosophy. Mitchell’s book details the people and activities of that 100-year journey.

If you missed our meeting this week, you can watch the video here.  

Club Enthralled By Stories of Wisconsin Olympians

–submitted by Jerry Thain; photo by Stacy Nemeth

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Club President Michelle McGrath seated with Jessie Garcia

Those at the Club’s first meeting of 2017 were entertained and informed by the presentation of Jessie Garcia on Wisconsin-connected Olympians from her recent book “Going for Wisconsin Gold:  Stories of Our State Olympians” (Wisconsin Historical Press).

Ms. Garcia is the state’s first female sports anchor, and her life as such included such activities as changing a baby’s diaper in the tunnel at Lambeau Field during a Packers game.  Her book on the Olympics covers stories of many of Wisconsin’s 450 Olympians beginning with the second modern Olympics in 1900 in Paris where native Wisconsite Alvin Kraenzlein not only became the first and still only track Olympian to win four gold medals in individual track events but also introduced the method of taking hurdles in full stride!  In 1904, in St. Louis, Oscar Osthoff, son of the founders of the Osthoff resort in Elkhart Lake medaled in weight lifting and George Poage became the first African-American to medal for the United States.

At  the infamous Berlin Olympics in 1936, Ralph Metcalfe of Milwaukee raced with his friend Jesse Owens, taking the baton from him in a gold medal relay performance.  The Club was treated to a clip from this event (narrated in German).

In 1988, Dan Jansen, who had promised his sister, who had just passed away from cancer, that he would win a gold medal in skating for her, fell down and could not achieve that goal.  However, he did win the medal in the 1994 Olympics and celebrated by skating with his young daughter in the victory lap.  At the 2008 games in Beijing, the US team won what is generally considered the greatest swim race in Olympic history, winning by the length of less than a fingernail, thanks in part to a great second lap by Garrett Weber-Gale of Wisconsin.  Also thanks to a strategy by the team’s anchor swimmer that allowed him to overcome a considerable lead by the French swimmer to win the race.  Jessie Garcia told Club members this heretofore secret during her talk but perhaps that is best left for others to learn from her book, something she told members to do about several scandals from various Olympics that she noted without detail in the course of her remarks.

Ms. Garcia emphasized her love of sports and especially the Olympics but it was unnecessary to state that since this came through emphatically throughout her presentation.  As she noted, the stories in her remarks are only a small sample of those in her book.  The record of medals and games can be obtained from reference books and web sites (she maintains an updated web site about Wisconsin Olympians but the human element behind them is not there but does emerge in her book.

If you missed our meeting this week, you can watch the video here.

Autumn Hike in the Arboretum

–submitted by Kay Schwichtenberg; photos by Jeff Tews

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Indiana Jones would have been proud… sort of!  15 Rotarians and guests set out for a hiking adventure on Saturday morning, December 3, at the UW Arboretum.   High spirited and bundled up for the looming winter weather, we set out to find Madison’s ‘Lost City’ and enjoy the woods, prairies and savannas along the way.

The Arboretum is amazing this time of the year.  While the lilac grove definitely is brighter in bloom, it makes for an interesting backdrop against the changing landscape ready for another Madison season.

Along the way we encountered 25 turkeys.  One of which was easily large enough to be ridden by Ellie Schatz or worthy of a Presidential pardon before Thanksgiving.

Now, back to that ‘Lost City’.  While we gave it our best attempt, it will remain lost to this group … for now.  Another attempt will be made in the spring.  So join us on the next Rotary hiking adventure.

Cost Effective Reduction of Emissions Attributable to Hospitals

–submitted by Andrea Kaminski; photo by John Bonsett-Veal

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Club President-Elect Donna Hurd with Dr. Jeffrey Thoompson

Anyone who has spent any time in a hospital – as a patient, visitor, staff or volunteer – is aware of the high use of fossil fuels needed to heat, cool, light and operate equipment in these buildings. In fact, our November 30 speaker, Jeffrey Thompson, noted that a hospital is 2.5 times as energy-intensive as a hotel or other commercial building of the same size.

As CEO of Gundersen Health System in La Crosse from 2001 to 2015, Thompson led the organization through a rigorous and successful initiative to reduce its carbon footprint. They did it, he said, to advance their organizational mission to improve the health and well-being of Gundersen’s patients and communities. There were three objectives behind the effort: 1) to boost the health of the local population; 2) lower the overall cost of care; and 3) improve the experience of care at Gundersen.  A goal from the beginning was to accomplish this without passing the costs on to patients.

Emissions from the fossil fuels burned to power hospitals and clinics cause a myriad of public health problems, including cancers, liver and kidney disease, reproductive issues, respiratory disorders, cardiovascular disease and strokes. In addition, hospitals produce hazardous wastes, including pharmaceuticals, which pollute our waters.

With 7,600 employees, 61 clinics and six hospitals, Gundersen now is internationally recognized for its energy conservation and innovation. It operates the only energy-independent hospital in the world.

Thompson stressed that not only was the initiative the right thing to do, but it has been financially successful as well. To fund the initiative Gundersen diverted five percent of the assets it otherwise would have invested in stocks and bonds. The project led to significant savings and an impressive return on this investment.

Gundersen has increased its recycling rate to 40 percent, compared to a national average of less than 10 percent. They have cut cafeteria food waste by 80 percent, preventing approximately 18 tons of food from going to the landfill each year. They have established a donation program for leftover food that provided more than 6,000 meals in 2014. They have reduced hazardous pharmaceutical waste 17-fold.

Conservation should be our first fuel, said Thompson. It is the best place to start and offers the best returns. The Gundersen team looked for conservation opportunities in every aspect of their operations. The hospitals and clinics now are 53 percent more efficient than in 2008.

Gundersen has launched a biomass boiler, a geothermal field, and landfill and dairy biogas operations. They have installed solar hot water and wind power. Working with county government, they now heat and cool one campus completely with biogas from a landfill.  Thompson said this project had a three- to four-year return on investment for the county, and a seven- to eight-year return for the health system.

Gundersen’s investment in the energy infrastructure project had a 10-12 percent return on investment in the same period that its investments in Treasury bills, stocks and bonds returned 5.8 percent.

Thompson has been invited to the White House, the Paris climate talks and Beijing to talk about energy conservation. But he said there is much we can do to conserve energy without even waiting for government to act. The Gundersen project, he said, can be scaled down to the personal level or expanded across different industries. He encouraged people to do more to conserve energy in their personal lives. He also noted that if healthcare, schools and the business community acted together, they could vastly improve the well-being of most of our population.

Did you miss our meeting this week?  Watch the video